This research looks into the dynamics of Internet sales in Nepal with an emphasis on both consumers and merchants. The study examines the effects of important factors on online transactions, including technical knowledge, reliability, privacy and security, personal experience for customers, technological knowledge, reliability, customer trust, and technological trends for retailers. It does this by using a quantitative causal research design. With a sample size of 353 participants, primary data collection methods were self-administration tests, questionnaires, and interviews conducted in the Kathmandu Valley and Kavre districts. Strong internal consistency, a variety of responder profiles based on demographic traits, and descriptive statistics highlighting the importance of technical knowledge are all shown by the analysis. Technical Knowledge is found to be a major factor for both customers and retailers through regression analysis. The study accepts hypotheses related to Technical Knowledge while rejecting those concerning Reliability, Privacy and Security, Personal Experience (for customers), and Reliability, Privacy, and Security (for retailers). In conclusion, technological problems significantly impact online transactions in Nepal, and it shows a clear growing tendency. Key findings are concisely summarized in the abstract, offering insightful information to academics, business professionals, and legislators involved in e-commerce and digital transactions.

Source: Research Project