In the context of Nepal, Impact of Transaction Attributes on Online Transactions of Customers and Retailers of Nepal  research report explores the different aspects of online transactions with a focus on both customers and retailers. To determine cause-and-effect relationships between various independent variables (Technical Knowledge, Reliability, Privacy, and Security, Personal Experience for customers; and Technical Knowledge, Reliability, Trust for Customers, Technological Trends for retailers) and the dependent variable, Online Transaction, the study uses a quantitative research design, specifically causal research. Primary techniques for gathering data were questionnaires issued to customers and retailers in the Kathmandu Valley and Kavre districts, self-administration tests, and interviews. There were 177 shops and 176 customers in the sample.

Both customer’s and retailers’ data reliability assessments showed high Cronbach’s Alpha values, indicating great internal consistency. After an analysis of the respondents’ demographic data, different profiles of gender, age, education, income, and location were found. The influence of Technical Knowledge, Reliability, Privacy and Security, and Personal Experience for customers, and Technical Knowledge, Reliability, Customer Trust, and Technological Trends for retailers, was demonstrated by descriptive statistics, which highlighted the mean and standard deviation for variables.

To determine the associations between the variables, regression analyses were carried out. Technical knowledge was found to be a major element influencing online transactions by clients. Technological Trends and Technical Knowledge both greatly impacted online transactions among retailers.

Following evaluation of the study’s hypotheses, the following conclusions were reached: while the hypotheses regarding Technical Knowledge for both customers and retailers were accepted, the hypotheses regarding Reliability, Privacy, and Security, as well as Personal Experience for customers, were rejected.

The study concludes by highlighting the significant impact that technological factors have on online transactions for both consumers and retailers. It was discovered that trust and reliability had less of an effect. The discussion section provides context and support for the findings by citing previously published works. According to the survey, the number of online transactions in Nepal is increasing due to ease of use, security, and satisfying individual experiences.

Source: Research Project