Online shopping is becoming more popular in Nepal, but what exactly influences a customer’s decision to complete a purchase? Several transaction attributes are crucial in shaping the behavior of online shoppers, making them key points for retailers to focus on.

1. Convenience and Accessibility
Nepali consumers value the convenience of online transactions, especially as many reside in areas with limited access to physical stores. Features like one-click ordering, saved payment information, and user-friendly mobile platforms make the transaction process smoother, thereby increasing the likelihood of repeat business.

2. Trustworthiness of the Platform
Trust remains a big factor in Nepal’s online marketplace. Customers are more likely to engage in transactions on websites that offer reliable customer service, clear return policies, and verified reviews. Retailers who work on improving their trust signals, like offering money-back guarantees or displaying security badges, will have an edge.

3. Post-Transaction Support
For many Nepali consumers, post-purchase services, such as tracking information and easy returns, are equally important. Retailers that streamline this part of the transaction create a positive overall experience, encouraging loyalty and word-of-mouth referrals.

By honing in on these attributes, retailers can better understand their customer base and adjust their strategies to meet growing expectations in Nepal’s online shopping ecosystem.

Source: Research Project