As Nepal’s online retail industry evolves, retailers face increasing competition. To stay ahead, they need to focus on specific transaction attributes that are vital for building a strong customer base. But what are these key attributes, and how can they be improved?

1. Ease of Use
Complicated checkout processes can deter customers from completing transactions. Retailers should aim to create a seamless experience by offering features like guest checkout, multiple payment options, and a simplified cart process. User experience directly impacts conversion rates.

2. Refund and Exchange Policies
Transparent and hassle-free refund and exchange policies are a must for customers who might be hesitant about buying online. Nepali shoppers, in particular, want the reassurance that they can easily return items if they are unsatisfactory. Clear communication on these policies can help build trust and confidence in the platform.

3. Personalization
Personalized transaction experiences are increasingly important. Retailers who use customer data to offer personalized product recommendations, discounts, or even tailored payment options will engage their audience more effectively. Nepali shoppers appreciate when platforms remember their preferences, making their future transactions faster and more relevant.

Incorporating these transaction attributes into their online strategy will help Nepali retailers create a loyal customer base and boost overall sales.

Source: Research Project